How I Accidentally Went Viral on LinkedIn

Feb 01, 2026

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If you post on LinkedIn, you already know the feeling.

Some do well. Some fall flat. And it can be hard to tell what’s actually working.

On a Sunday morning a few months ago, I’m on my second cup of coffee, laptop open.

Pax is giving me literal puppy dog eyes. It’s dog park time.

I’d been thinking all week about a funny video about “Email Meeting.” On brand, relevant, kind of silly.

Wrote some copy, hit post. Pax and I head to the park.

A few weeks later, I was surprised to see some likes and comments for “Email Meeting”.

Then, it didn’t STOP getting traction.

Two months later, 274,155 impressions.

(Viral on LinkedIn is over 50K-100K.)

I still get notifications on it every day.

The results are in:

It’s a fun achievement. There are a few more follows and profile views.

Life continues.

It’s true about the algorithm lottery.

What I’ve learned is that it remains a consistency game.

Keep sharing valuable and relevant content.

You’ll ultimately see positive results and opportunities, whether the numbers support it or not.

If nothing else, it’ll make you smile or scratch your head.

✈️ Carry On
with Pamela Wilton

Stay in touch. Stay visible. Stay helpful. Have fun.